National Governing Bodies (NGBs) of sport remain at the centre of Sport England's 2012–2017 strategy. They are an integral role in getting more people to develop a sporting habit for life.
Key areas in the new strategy will mean an increased focus on youth, from 14 years old, as well as plans to get more disabled people taking part in sport. There will also be an even tougher performance management regime, with greater penalties for failure and larger incentives for excellence. An additional emphasis is on strong governance.
Diversity Challenge can support your Whole Sport Plans to increase wider markets of people playing sport once a week. Linked to the growth cycle found in your insight packs, the toolkit can make a real impact during the planning stage. The growth cycle illustrates to NGBs of sport that they need to continuously develop insight on their current and potential consumers to offer what they want.
As a starting point, this toolkit determines your current better practices as well as the routes to market you could improve. It highlights the connection between strategic, operational and tactical goals to increase under-represented groups within your participation. NGBs can use it to strive for continual improvement throughout the 2013–17 cycle.
Using the results information and resources supplied effectively could help shape, plan and deliver inclusive interventions which appeal to more people in your Whole Sport Plan 2013–17. This can only add value to your current thinking on how to grow and sustain your sport.